Make Money on the Millenial Travel Experience
At this point, everyone has heard about how Millenials are different from older generations. The truth of the matter is that Millenials will soon take the baton from Baby Boomers to become the largest market force generation on the planet right now. It’s important to understand their core needs and wants. For example, the would enjoy a tour guide that actually wants to have a conversation with them instead of just providing a large information dump that they could easily look up on the internet.
Millennials are individuals.
This generation is very savvy and smart. They understand when they are being marketed to and they hate when their individuality is not respected. Make sure that you use a tone that is very organic and respectful of their mindset. Also, remember that this is a young market whose needs will change over time. Tapping into Millenials early can guarantee you a long life of profitability.
Never underestimate the power of Social Media
Almost 87 percent of Millenials use social media as their travel inspiration. They love to share their experiences and pictures on Instagram. Social is an important part of the Millenial travel experience. You must establish a presence and build a following.
Make sure your website is easily integrated into social media accounts. Integrate experiential campaigns like the following:
- Snapchat filters
- Selfie stations
- Social events activations that maximize your shareability factor
Also, be very aware of your online presence. Keep on top of reviews and quickly respond to those that have been dissatisfied with your presence. The internet has made word of mouth and reputation more important than ever. Social Media is a great place to establish your brand and foster awareness of how you are being perceived.
Technology is Key
The average millennial lives on their phones and why not. Technology has made it possible for them to do everything necessary for vacation travel in the palm of their hand. Make sure that your site is tech-friendly and easily accessible by making it very SEO (search engine optimization) savvy. You can do this by having awesome content and understanding what keywords your customers are looking for when they want to travel.
Millennials are not cheap but they appreciate a good deal.
All that technology has made it quite easy for Millenials to value shop and compare pricing options. At least 81 percent of Millenials consider budget a key factor when making travel plans.
Make sure that you are on top of the market and give loyal customers a discount as a means of assuring repeat business. Everyone likes a good bundle package where they can get several deals at once. You can work with companies like Groupon to help develop a marketing strategy that can help you to reach your audience with great deals.
The good news is that Millenials really enjoy a good experience
The good news is that the great recession has actually made vacationing more important to this generation when compared to those that came before them. The cost of living has gone up while wages have stagnated. Material goods are not that important to a generation who has seen the ravages of foreclosures and a bad job market. This generation wants to invest in great experiences that can last a lifetime. They are more open to traveling the far corners of the earth to find that perfect rock climbing spot or kayak in that secluded river.
Millennials want experiences that are authentic
We have talked about how savvy this generation is and how they value experience over material goods. Millennials also put great stock in authenticity. They do not want to be stuck in the same old tourist traps that hundreds have already seen. Younger people want to dive into the culture and love vacations that are outside of the box. For example, instead of going to the Taj Mahal, they might enjoy the amazing city of Jaipur for that once in a lifetime trip to India. Perhaps instead of waiting in line for the Eiffel Tower they would rather go and explore the beautiful Saint Jacques Tower which is also in Paris.
Here is a listing of the top 10 Millenials travel destinations:
- Bora Bora
- Saint Martin
- Aspen, Colorado
- Denpasar, Indonesia
- Kahului, Hawaii
- Dublin, Ireland
- St Lucia
- Tokyo, Japan
- Palm Springs, California
- Anchorage, Alaska
These are all places with great local color and many of these areas are known for amazing natural beauty. Finding trips that are off the beaten path and can offer truly unique experiences are a fantastic way to appeal to the Millenial traveler.
Do not underestimate the appeal of the Micro-cation for Millenials.
Millennials love to travel but the stress of everyday life often does not make it possible to get away for a long period of time. Micro-cations, which are mini-vacations that last three to four days is a very attractive proposition. They give Millenials that much-needed break from their regular routines but also allow them to return to their lives without too much stress. Make sure your site has plenty of small travel package options that are affordable to take advantage of this new vacation trends.
Now that you understand Millenial travel habits, its time to claim a piece of this market for your self.
The Millenials are a giant space of lucrative untapped potential. The best way to attract this amazing source of revenue is to have a fantastic website. What would even be better, is if this website generated a solid side income but the hard work of designing it was already done for you. Travelerr has many options for you to get your travel affiliate site up and running. You can decide if this will become a full-time business or a side gig that generates extra income. Our article Turnkey Travel Affiliate Bussiness that Fits into Your Life- Selling Travel Packages Online will give you all the information you need to learn about this exciting world. You can earn a great income and help many young people make amazing memories that will last a lifetime.